YouTube CEO Susan Wojcicki took to the stage on the Industry Day of VidCon, which is focused on the “business” behind YouTube and other new media services, to officially announce a bevy of new features that will be made available to creators in the near future.
We reported on many of these features in May, when YouTube reached out to creators for feedback. However, this announcement officially marks YouTube’s commitment to introducing these features. The feature most likely to get creators excited is the introduction of Fan Funding, which will allow viewers to donate money directly to their favorite channels without ever leaving YouTube.
The familiar “Rate, Comment, and Subscribe” at the end of every vlogger’s video will likely become “Rate, Comment, Subscribe, and Tip” when the feature rolls out.
“To put it really simply, any viewer can show any creator their love by tipping them any amount between $1 and $500,” Wojcicki told the crowd.
This will be a game-changer for many creators. As advertising revenue continues to diminish, they’re becoming increasingly reliant on sponsorships, affiliate relationships, and merch sales to subsidize production.
As video projects become more ambitious, and where having a 5-minute sponsor plug in the middle of your content is unacceptable, services like Patreon have stepped up to help bridge the gap between the cost of production and the revenue they’ll make from advertising.
Patreon, which just raised $15 million in a funding round as they attempt to compete with YouTube’s new Fan Funding feature, allows fans to ‘pledge’ a certain amount of money to creators every time they release a new video. Creators like Corridor Digital and SmarterEveryDay, who make complex videos that take a long time to produce, both receive over $3,000 from fans on Patreon every time they upload a new video.
While Patreon and similar services like Subbable and Kickstarter have changed the game and given creative control back to creators, having to leave YouTube to make a donation is a hurdle that a very small percentage of highly dedicated fans actually get over.
While having the donation platform on YouTube will likely kill services like Patreon, it also makes ‘tipping’ great content a much more casual experience, which will make life a lot easier for creators.
YouTube will charge a 21 cent fee for every donation, and take 5% of the donation amount as a processing fee, according to TubeFilter.
YouTube is also, finally, rolling out support for high frame rate video. Seeing Freddie Wong premiere 48 frames per second (FPS) content on his own platform, RocketJump, instead of YouTube clearly shook a few heads in San Bruno. In the coming months, YouTube will roll out support for high frame rate videos at 48 FPS and 60 FPS. This move doesn’t really affect vloggers, but gamers and action content producers everywhere will be jumping for joy.
For a full list of all the features YouTube announced at VidCon, check out their Creator Blog.
Also, check out a high frame rate video sample below: