Susan Wojcicki has been named one of the World’s 50 Greatest Leaders by Fortune Magazine.
Wojcicki is -rather ironically- notorious for her low profile, so if you’ve never heard of her you shouldn’t feel bad about it. All you need to know is her leadership and insight was an integral part of the greatest success story the internet has ever seen – Google.
In addition to being Google’s first landlord (the infamous garage they started out from belonged to her!), she was the 18th person to be hired by the company. After starting out as a Google’s first Marketing Manager, her position grew with the company until she eventually became the SVP of Advertising, in charge of all of Google’s ad products (and by extension, almost 85% of their annual revenue).
Google now employs more than 32,000 people – Something that is only possible because of employee No. 18’s leadership.
YouTube Creators and regular viewers of the platform also have something to thank Wojcicki for. Not only did she play a key role in Google’s acquisition of YouTube, but she also introduced YouTube’s TrueView pre-roll ads, which gives users the option to skip an advertisement after five seconds. TrueView increased earnings for YouTubers while simultaneously making the entire site much more viewer-friendly; meaning subscribers will come back more often to check out the 100+ hours of video uploaded to the website every minute.
Wojcicki stepped down from her role at Google in February 2014 to become the CEO of YouTube, a company Google acquired for $1.65bn in 2006. Now that her job growing Google’s ad revenue has come to an end she has turned her sights to YouTube’s numbers. The website already draws in almost $5.6 billion in annual ad revenue, according to reports. However, Wojcicki has already already started implementing new policies aimed at laying the groundwork for the popular video sharing service to reach new heights of profitability.
Wojcicki ranked 42nd on Fortune Magazine’s list, which includes the likes of Warren Buffet, Bill Clinton, and Angela Merkel. Widely believed to be one of the most powerful women in business today, 45-year-old Wojcicki was also ranked 30th in Forbes Magazine’s list of the most powerful women in the world in 2013.