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Who is Behind the Baby Yoda Twitter Account? Baby Yoda Baby Account Suspended, Then Restored
Do not be afraid. I bring you good news that will cause great joy for all the people. In the town of Twitter, a Savior has been born. This will be a sign to you: You will find memes of a green baby wrapped in cloth and lying in a floating pod.
It came to be on a quiet Saturday in November, when a high school guidance counselor watched The Mandalorian. Like the rest of us, the counselor thought he was watching a sorta-good Star Wars show, making the best of his brand-new Disney+ subscription. Until the reveal. At the end of the episode, the show’s hero, the Mandalorian, finds what he was hunting for in a tiny capsule. It slides open. Big eyes, like two moons, pointy elf ears, wrinkly green skin, all swaddled in a little brown robe: Yoda. But…baby.
The next day, the counselor opened up Twitter, registered a new account, and @BabyYodaBaby was born. In one month, the account would rise alongside pop culture’s obsession with Baby Yoda during The Mandalorian’s run. The account gained more than 200,000 followers, survived the attack of a Death Star-sized villain, and damn near snuggled the hate, the grime and the fury of all that is Twitter.
If you’re one of those 200,000 followers, @BabyYodaBaby has been a lone beacon of optimism on your timeline, hosted on a junkyard app where hate + snark = engagement. And if you’re not: Like Mando, Baby Yoda runs a simple ship. Most tweets, about one per hour, pair a photo or GIF of the child with a caption written in backward Yoda voice. The most-hearted caption: Fear leads to hate. Hate leads to anger. Cuteness leads to snuggling.
I slid into Baby Yoda’s DMs a few weeks ago (if the counselor is Baby Yoda in my DMs and phone contacts, then he’s Baby Yoda here) because I wanted to know: Can you gain that big of a following by just being good anymore?
“What’s funny is: This is the most heart I’ve ever written with,” Baby Yoda says. Just as Luke Skywalker was an intrepid moisture farmer, Baby Yoda was once a writer’s assistant in Los Angeles, working on Spin City when it starred Charlie Sheen. But the sitcom-writing scene was cutthroat back then, and considering it was the age of peak reality TV, none of his comedy screenplays hit. “I’ve been close to selling things, and then life happened. I kind of stepped away from it. It got frustrating,” he says.
Education was always a passion of his, so Baby Yoda went back to school, and now, he’s been a high school guidance counselor for over 10 years. He never gave up comedy—he just traded sprawling, Courier-fonted scripts for 140-character tweets. Baby Yoda authored a few modestly-popular accounts (mostly politics-focused), including @BadFatherHanSolo, which was up to over 150,ooo followers at one point.
But none of them were like @BabyYodaBaby. He decided to make this account on a whim after he saw The Mandalorian pilot, and after a few tweets (tweet number two: “Poop or poop not. There is no try.”) the account launched straight into hyperspace. After years of swimming in the cesspool of Politics Twitter, this—adopting the persona of this adorable, alien cuddle ball—is what hit for Baby Yoda. That “Cuteness leads to snuggling tweet?” It took him from 40 to 80,000 followers overnight. Lin-Manuel Miranda followed him. Baby Yoda became TIME’s Person of the Year. (Not that one, but still, look.)
Before we go further, young Padawan, here is the guide to becoming Baby Yoda. Watch every episode of The Mandalorian for ideas, and always keep a lookout on the internet for memes. So much that your camera roll is filled with pictures of the little guy. Anything showing the baby’s teeth—style it teefs!—does well. Text-only tweets without a picture or GIF of the cooing alien do not. It’s OK to get sassy, but only if you’re interacting with a celebrity. Example: Neil DeGrasse Tyson tweets, Baby Yoda. Cute. But Creepy, still it is. You tweet, Cancelled, science is. Above all, keep it cute, keep it sweet, and never interact with a politician—even when Ted Cruz posts a meme of you.
And yes, Baby Yoda, if you’re wondering, has seen The Rise of Skywalker—he watched it opening night and thought it was pretty good. But what about the most formidable rival to Baby Yoda’s cuteness that we’ve seen yet—Babu Frik, the rowdy droid repair creature introduced in Episode IX? Big pause. “Babu Frik’s great. I’m a little scared to post about him, but I might have to.” I point out that, scientifically, you can’t really cuddle Babu Frik. “No! He has a mustache. You can’t. Exactly. He doesn’t have the snuggle abilities that Baby Yoda does.”
Babu Frik, though, is really the last of Baby Yoda’s worries. There are bigger villains out there. And they came for Baby Yoda. On Friday the 13th, Twitter suspended @BabyYodaBaby for “Violating our rules against platform manipulation and spam.” But he’s just a baby! The whole Internet seemed to cry.
Who could’ve done such a thing? Did Chief Meanie Officer Jack Dorsey grow tired of all the cuteness on his platform? Or did Disney Chairmeanie Bob Iger snuff out some Star Wars IP he wasn’t making a buck on? At first, Baby Yoda Twitter pointed at @postsbyfiona, who confessed in a tweet, i got baby yoda suspended for tweeting about lin manuel miranda. Then, Baby Yoda Twitter made a Change.org petition calling for his reinstatement, and Fiona responded with a deeply strange video set to the Cantina band song. The next week, Twitter emailed Baby Yoda and said he had overlapping accounts—meaning he was promoting himself and doing apparent no-nos like retweeting @BabyYodaBaby from the @BadFatherHanSolo account.
Oops. As @BabyYodaBaby would probably say: Twitter policies. A baby knows not these things.
He had to choose one account and kill the rest. So he chose the baby. And now, Baby Yoda is back to doing Baby Yoda things, tweeting pictures of the lil’ dude in Christmas hats, just in time for The Mandalorian finale this week. Of course, Baby Yoda hopes to turn this into a paid writing opportunity—you do know that a real human runs the verified Cookie Monster account (I think). But for now, he’s happy shooting out cuteness and cuddles into the galaxy, mostly to people he’s pretty sure don’t even watch the show.
So, to answer: Can you gain a following and genuinely help people online by just being good?
Yes. But protect it, you must.
“I got something from a girl who wrote about how her grandfather’s dying. And she continues to show my tweets to her family, and they get such joy out of it,” Baby Yoda says. “And I’m like, ‘Holy shit.’ In no way did I think I’d be affecting people… It became this thing that is really heartfelt. And in no way did I know it was going to go there.”