I’m not sure what happened here, but I know I’m not OK with it… I’m not even sure if it’s legal!
In a video that’s an obvious rip-off of Kevin Brueck’s ‘Good Cop Pull-Over Prank‘, Wall’s Ice Cream paid the local police department in Quincy, California to infringe on the constitutional rights of American citizens by pulling them over for no reason and forcing them to take part in a low-budget advertising campaign for Ice Cream.
The video shows the boys in blue pulling over random drivers and making them think they’ve done something wrong. When they think they’re getting a ticket, the police go to their cruisers and return with ice cream.
I’ll be the first to admit, the video is pretty funny (even if it is a knock-off, you can’t hate on free ice cream). But don’t forget that Wall’s is owned by food giant Unilever, a company that made $6.6 billion in profits last year. Let’s hope they put their money where their mouth is and actually paid these drivers for their time and distress like Kevin did.
Speaking of distress. If one of the drivers was lactose intolerant, would it be police brutality?