Vimeo has acquired Cameo, a video-making and sharing app that launched less than a year ago.
If you’ve never heard of Cameo, you can think of it as a bit like Vine. That’s what most people thought when it first appeared in the Apple App Store in October 2013. Ultimately, it proved to be a lot more than a vine clone. Though each individual clip you use can only be six seconds long, the final video can be up to two minutes long. Couple that with advanced editing options like video filters, the ability to combine multi-camera footage from friends in your videos, and a powerful special effects library and you have an attractive way to make highly personalized videos right from your phone.
The financial details of the deal have been kept under wraps, though many believe this may end up being an “acqui-hire” deal, as seen regularly in this industry. However, Vimeo CEO Kerry Trainor has denied this is an acqui-hire. All 14 of the company’s employees will work at Vimeo, where they will apparently keep Cameo running as a standalone app.
“Vimeo is committed to empowering all creators, and the ubiquity of HD camera phones is driving the largest wave of video creation ever seen,” Trainor said. “This is a case where the product itself is really great, and we’re really excited about it.”
Cameo co-founder Matthew Rosenberg will become the VP of Cameo under the Vimeo umbrella, reporting to Vimeo CTO Andrew Pile.
This is the second acquisition of a video property by IAC-owned Vimeo this year. Just last month, Vimeo announced it had acquired Echograph, a gif making app for iOS. Cameo slots nicely into Vimeo’s expanding roster of dedicated mobile apps, which includes Echograph and the standalone Vimeo app.