Mobile app production company Victorious, which has been successfully courting YouTube and social media superstars since its launch in April, just offered the public a glimpse of their statistics, and things look promising.
In the three months since their launch, the company has built several mobile apps for the some of the biggest names on YouTube, including Michelle Phan, Ryan Higa, Joey Graceffa, and The Young Turks. The company has now revealed that they recorded a total of 250 million views and 300 million “engagements” across these apps.
Fans have also created a total of 1 million pieces of user-generated content, which includes tweets and Facebook posts sent via Victorious’ platform.
These numbers sound great, and make it easy to suggest Victorious may have a promising future ahead of it. But it’s difficult to extrapolate that data into any meaningful information about how the company may be performing without more information about their ability to retain users and more information on how they are contributing to the financial success of their partners.
That being said, no one can deny that Victorious is continuing to grow. Backed by an impressive list of investors that includes Kleiner Perkins Caufield & Byers (Snapchat, Soundcloud, Spotify), Redpoint Ventures (Netflix, TiVo, Machinima), and William Morris Endeavor, they’ve been on a hiring tear for the past few months.
They recently poached Marketing exec Julia Tang from Instagram and Partner Development guru Anthony Zameczkowski from YouTube. The recent addition of former YouTube VP (and almost-YouTube CEO) Shishir Mehrotra, to their board of directors also shows the kind of pull this company has with some of the biggest names in tech.
Victorious’ ever-expanding team is continuing to support and add new features to their existing apps, as well as working hard to bring new partners on board in the near future; including big brands like Complex Media and Fail Army.