The Insta-Craze Comes Full-Circle in Drake’s High-Energy ‘In My Feelings’ Video

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The Insta-Craze Comes Full-Circle in Drake’s High-Energy ‘In My Feelings’ Video

Unless you’ve been living under a rock, you’ve probably seen some variation of the #InMyFeelingsChallenge: typically, someone hops out of a car and shows off their best moves to the chorus of Drake’s “In My Feelings.” Heart hands make an appearance. The dance went viral after Shiggy first posted it on Instagram, with everyone from Odell Beckham Jr. to Will Smith to Ciara giving the world their own spin on the dance.

Is it the song of the summer? There’s some tough competition. But there’s no question that Drake has dance of the summer locked up by a landslide. And now, he’s got the video to make it official.

Filmed in New Orleans and starring La La Anthony as the infamous “Keke,” the hilarious video is half-skit, half music video, and features City Girls’ Yung Miami, Big Freedia, Phylicia Rashad, and the man who started it all, Shiggy.

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