Felix Kjellberg, better known as PewDiePie, has become the first person on YouTube to reach 30 million subscribers.
This epic milestone comes just seven months after he became the first person to reach 20 million subscribers in January of this year.
We hit 30 million subscribers! Thank you bros so much!! :'D
— Felix Kjellberg (@pewdiepie) August 24, 2014
The insanely popular YouTube gamer is amassing new subscribers, who he lovingly refers to as his “Bro Army,” at an alarming rate. With almost 40,000 new people subscribing to his channel every day (which equals one new subscriber ever two seconds), it seems there’s no stopping Kjellberg’s meteoric rise. And with a Bro Army that’s already seven times larger than China’s military, PewDiePie is certainly a force to be reckoned with.
While many would like to dismiss this kind of virality as a one-off, no one can deny Kjellberg’s success is the direct result of hard work and an intense dedication to keeping a regular upload schedule instead of coasting on a single viral hit like many YouTubers did in the early days of the platform.
Much like Lukas Cruikshank’s FRED channel in 2009, which was the first YouTube channel to reach one million subscribers, PewDiePie is driving a rising tide that is raising the bar for every channel on YouTube and redefining the level of reach and engagement possible in New Media.
Chilean vlogger HolaSoyGerman is the second most-subscribed channel on YouTube after PewDiePie with just 19.1 million subscribers. YouTube veterans Smosh follow closely behind with 18.7 million subscribers. But, with more than 10 million subscribers between them and the Pewds, it looks like the other channels on YouTube may have some catching up to do.