New Vine Features Amp Up Music Content

While it sounds counter-intuitive, editing a 6-second video can be a formidable challenge for even the most skilled Vine user. But that challenge steps up a level when music is involved. Even Type-B people like myself are liable to fall in to a rage if a musical vine loop doesn’t match up perfectly.

Realizing that not all of their users can be Rudy Mancuso, Vine has introduced a feature to make all of their users Rudy Mancuso. Called ‘Snap To Beat,’ the feature allows users to create music loops up to six seconds long with no perceptible beginning or end. #NoMoreMistimedLoops.

“Once you’ve chosen a song by tapping the music note from the Details screen, Snap to Beat identifies how much of the song to use to make a seamless loop and then trims your video to fit that clip,” Vine software engineer Alex DeJarnatt wrote in a press release announcing the feature.

Many of the most popular videos on Vine are based on whatever meme is hot on their platform; and many of those memes feature music. This has placed Vine at the center of an incredible ecosystem where millions of people can discover a song for the first time through a simple six second clip, and it has been instrumental to the success of dozens of songs over the past few years. From Young Thug’s “Stoner” and Silentó’s “Whip/Nae Nae,” to Trey Songz’s “Mr. Steal Your Girl.”

Now, the service is formalizing its role as a music curator and taste-maker by rolling out a list of “Featured Tracks” curated by a newly formed music discovery team at Vine HQ. They’re also working directly with the labels to make sure artists and songwriters receive fair compensation and credit for their work.

Now users can pick music from this Featured Tracks list, or import audio from their phone’s music app, and use Snap To Beat to make loops of these songs seamless. Before this change, users would have to use third-party apps (or time-consuming full-featured editing software) and hope they have as much rhythm as they think they do. But, of course, those wanting more control can turn off Snap to Beat at any time.

Snap To Beat is available immediately on Vine’s iOS app, with Android support due to follow soon afterwards.

Jason Burke

I almost started a YouTube channel once...

Leave a Reply