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New Stars Wars Movies Pass Disney Pricetag
Even the most casual fan of the Star Wars movies was shocked when, in 2012, Disney purchased Lucasfilm and announced in the same breath that they would start adding new movies to the franchise. The mouse’s chairman and CEO, Bob Iger, paid $4.05 billion for George Lucas’ production company at the time, picking up distribution rights as well as their consumer products and merchandising.
In case there was any doubt Iger’s buy was a solid idea, the three Stars Wars films released since the acquisition just passed $4.06 billion in ticket sales. The most recent film, Star Wars: The Last Jedi, opened December 15 and is approaching $940 million in ticket sales in its first two weeks, per the Hollywood Reporter.
Of course, the math is a little simplistic: It doesn’t take into account the money spent to actually make and promote the movies. But nor does it factor in all the dough Disney is picking up from the Rey dolls or R2D2 Christmas ornaments or plastic light sabers ($150 apiece!) they’ve released over the last five years.
But with yet more movies planned for 2018 and 2019, Iger and his stockholders can pause to drink in this particular success. Next up is Solo: A Star Wars Story, which is scheduled for release on May 25, 2018.