Vine Kids gon’ YouTubers Nash Grier and Cameron Dallas are producing a movie with AwesomenessTV.
The pair represent some of the most popular personalities on Twitter’s Vine service, with almost 12 million subscribers combined. They’ve also taken YouTube by storm, with Grier’s channel earning over 2.5 million subscribers in just four months and with only 10 videos, making it the 177th most subscribed channel out of millions. And Dallas is not far behind, with 1.9 million subscribers.
It’s safe to say their meteoric rise has not gone unnoticed. AwesomenessTV CEO Brian Robbins has announced he will be making a movie starring Nash Grier, 16, and Cameron Dallas, 19, with the backing of his AwesomenessTV network – One of the largest currently operating on YouTube.
“Nash and Cam have really authentic voices and a strong connection with their audience, which is why we’re so excited they are going to be part of the AwesomenessTV family,” Robbins said at an event hosted by Seventeen magazine announcing the partnership. “Making a movie is a natural next step for them. They already have a dedicated fan base.”
Before Robbins led the network, he was a successful producer and director, leading movies such as Norbit, Varsity Blues, and Good Burger, and standing as executive producer for episodes of Smallville, One Tree Hill, The Amanda Show, Sonny with a Chance, and many more.
“I’ve always wanted to be an actor,” Grier said in a personal vlog to his fans, and this seems like a perfect first step to greater things for the teen.
There’s no word yet on the plot of the film, which has been given a working title of ‘Cash The Movie.’
Both Grier and Dallas are managed by 26 Management, which is helmed by Grier’s father Chad. He also manages Nash’s brother Hayes, and another vine star Carter Reynolds.
As part of the deal, both Grier and Dallas’ YouTube channels will be signed to the AwesomenessTV network.
This is the latest step towards YouTube networks taking a greater interest in Vine and cross-platform management. Endemol Beyond has already partnered with Vine stars, while YouTube network Fullscreen has a long history of helping its partners protect their Vine content, taking it down on their behalf when it gets uploaded to YouTube without permission and helping its partners compile compilations of their most popular Vines.
This partnership serves to bolster AwesomenessTV’s already strong foothold in the teen female demographic, which comprises a significant percentage of both Dallas and Grier’s audiences.
YouTube networks are also increasingly turning to film as a way to capture audiences with new content. Collective Digital Studios is currently filming a prank movie featuring some of the most popular pranksters on YouTube, while YouTube network Fullscreen has invested almost $5 million in a movie to be directed and produced by The Fine Bros.