And so it goes. Not with a bang but with a whimper. Blip was once a leader in the video streaming space. It spent a decade competing with the likes of YouTube and Vimeo. But now, just two years after being acquired by Maker Studios, and less than one year after Maker itself was acquired by Disney, Blip shut its doors forever yesterday (August 20).
“As you may know, Blip was acquired by Maker Studios in September 2013 and the acquisition has allowed for additional, more expansive direct-to-consumer tools and products for content creators across the network,” a message on the Blip homepage reads. “If you are a creator and you have a YouTube channel, we encourage you to apply to the Maker Gen network to take advantage of Maker’s tools and services. If you are a viewer, we encourage you to check out the great content from Maker talent at our new flagship site.”
While Maker hasn’t revealed the rationale behind the decision, it was likely driven by their failure to turn a meaningful profit with the platform.
Maker originally acquired blip with plans to experiment with the possibility of ‘creating their own YouTube,’ according to company insiders. However, when they failed to attract any meaningful talent to the platform (which, embarrassingly included Maker’s own roster of creators), the Multi-Channel Network started picking Blip apart piece by piece. Blip’s custom built video player, which was better-received by viewers than YouTube’s old player, will now power Maker.TV’s video platform.
Blip’s creator management and partnership technology is also being put to good use powering Maker’s internal systems for creator and content management.
At its peak, Blip had around 900,000 creators, and supported the growth of channels by The Nostalgia Critic, Pet Collective, Ray William Johnson, and filmmaker Michael Moore. However, less than 5,000 active creators remained when Maker sent out an email in July informing them of the service’s pending demise. Shortly after the email went out, Blip co-founder Justin Day tweeted: “Sad to see my baby @blip.tv finally shutting down. We tried hard guys. Ultimately video is just a really tough business.”
Here’s to you, Blip. We hardly knew ye.