The Janoskians have just landed a movie deal.
The Australian YouTube prank collective has signed on to work with Lionsgate – the studio behind Hollywood hits like The Twilight Saga and The Expendables – to develop and star in a feature film.
Janoskians members Beau Brooks, Jai Brooks, Luke Brooks, Daniel Sahyounie and James Yammouni will star in the movie, which will be written specifically for them by stand-up comedian Dan Ahdoot. The movie will be partially scripted, and follow the Janoskians as they move from Australia to Los Angeles. The film will also heavily feature the public pranks and Jackass-style dares the guys are known for.
The deal was arranged by Brian Robbins, CEO of Awesomeness TV – The YouTube network the Janoskians YouTube channel is signed to. Robbins, who is a successful film and television producer in his own right, has been actively working to increase the profile of his YouTube partners in both television and movies over the past few years. In addition to inking a fresh deal for content with Nickelodeon, Robbins recently announced he will be producing a moving with Vine superstars Nash Grier and Cameron Dallas, code named Cash The Movie.
The Janoskians have already proven that their brand can carry over into the mainstream. After starting their YouTube channel in 2011 with a few skits and dates, the boys rabid fan base made them an international sensation with almost 3 million subscribers and 180 million views across all their channels. This provided the perfect stepping stone for the boys to try their hands at fashion, music, and now film. They recently launched a successful clothing line called Dirty Pig, signed a record deal with Republic Records, and pulled off a sold-out world tour.
Speaking about the deal, Beau Brooks said: “In our wildest dreams we never thought we would end up working with a company like Lionsgate. They take risks, break rules and make epic movies. We can’t wait to take our pranks and jokes to the next level.”
This isn’t Lionsgate’s first foray into the world of YouTube. Just last month the company announced they were partnering with YouTube VFX master Freddie Wong’s company RocketJump to help them find new ways of monetizing and distributing their content.