What is happening in our world? Who is doing what? what is going on now? These are questions that will be answered. Enjoy.
Grammys 2018 Predictions – Why It’s Hard to Predict Who Will Win Grammys This Year
It feels weird typing this, but the Grammys got it (mostly) right this year in its major categories. Crazy, huh?! Yes, there still some snubs. Yes, there the annual popularity-contest nods. Yes, the major awards are lacking in female nominees. But in terms of actual quality and diversity of genres and artists, this is the best Grammys lineup in years. Sure, it’s not perfect, but the Grammys typically prove themselves to be absolutely oblivious to anything going on in music.
In a stunning turnaround, the likes of Kendrick Lamar, Jay-Z, Childish Gambino, Lorde, and SZA all appear in some of the major categories, which is a relief compared to last year’s lineup that included Twenty One Pilots and Lukas Graham. But, if the Grammys should get props for anything this year, it’s for almost completely ignoring Ed Sheeran, a perpetual college sophomore roaming the quad with his guitar.
There’s no standout winner in the main categories, with Lamar, Jay-Z, and Childish Gambino all deserving to take home the night’s biggest honors. That said, I’ll do my best with picks here.
And don’t @ me if these are all wrong, because the Recording Academy is a baffling voting body in itself. Particularly in a year populated by acts it has traditionally ignored, there’s no telling what they’ll decide.
Album of the Year
Who Should Win: DAMN, Kendrick Lamar. Yes Jay-Z and Childish Gambino had great albums. But Kendrick made a timeless masterpiece. There are few active lyricists today who demand such intense analysis as Lamar. His words are dense, they’re funny, they’re powerful. In a world where ideas are lost into the noise, Lamar forces you to stick around to listen—then listen again and eventually understand. DAMN is a triumph of writing first and foremost, a composition that just happens to be spoken over a collection of some of the greatest beats constructed in years.
Who Will Win: DAMN, Kendrick Lamar. Now is the time. Lamar has been snubbed too many times at this goddamn award show, and now is the time for the Recording Academy to make up for it. This time, Lamar is among the biggest rappers in the world. The Grammys can’t ignore him any longer.
How the Grammys Will Fuck it Up: Just to destroy my faith in humanity, they’ll give it to Bruno Mars. He seems like a perfectly nice fella, but he should not win this award.
Song of the Year
Who Should Win: “4:44,” Jay-Z. This song is an apology from one Grammy winner to another. Whatever Jay-Z did to Beyoncé, he faces it head on in this song. It’s an admission the likes of which we’ve never seen in modern popular music. Jay-Z drops his ego, his status, his mask of the business man, and bears his heart over a spinning sample of Hannah Williams & The Affirmations’ “Late Nights & Heartbreak.” In an interview with The New York Times, producer No I.D. revealed that he made the “4:44” beat “to box him into telling that story. Jay-Z is a master storyteller. He has been his entire career.” And here, he once again tells his own—possibly the toughest one he’s told in more than a decade.
Who Will Win: “4:44,” Jay-Z. For the same reasons I mentioned above.
How the Grammys Will Fuck it Up: They’re going to do it, aren’t they? They’re going to give it to goddamn Bieber.
Record of the Year
Who Should Win: “Humble,” Kendrick Lamar. Realistically, it would be phenomenal to see either Jay-Z, Childish Gambino, or Kendrick Lamar take home the trophy in this category. But when it comes to what should win, it’s Kendrick Lamar’s “Humble.” A pervasive song this year, with a beat as hard and as memorable as “99 Problems,” “Humble” sends a message everyone needed to hear in 2017. Whether he’s talking to other rappers, our president, or society as a whole: “Sit down.” “Be humble.” While the message of Jay-Z’s “The Story of O.J.” might be more nuanced and pointed, that song didn’t manage to have the lasting anthemic effect of “Humble.”
Who Will Win: “Redbone,” Childish Gambino. If there’s one thing Recording Academy voters love, it’s cleanliness. Take a trip down memory lane of who has won in this category the past few years: Adele, Mark Ronson, Sam Smith, Daft Punk, Gotye. Those tracks are so shiny, you can hardly look at them. Anyway, Childish Gambino’s “Redbone” is immaculately produced, it’s safe, it’s clean. Plus, Donald Glover is becoming a force to be reckoned with, cleaning up at both the Emmys and Golden Globes. Now is the time for the Grammys too.
How the Grammys Will Fuck it Up: Watch them give it to “Despacito.” Then you’ll only have to hear that song eight billion more times this year.
Best New Artist
Who Should Win: SZA. On her first official full-length, SZA finds subtle, fluid neo-R&B that weaves between beautiful soul vocals and adept, powerful rapping. She addresses sexuality, feminism, and empowerment with vivid, confessional imagery. With features from Kendrick Lamar and Travis Scott—plus lush, romantic production—this marks one of the strongest debut R&B albums in years. With the boost from Kendrick (who she’s been involved with via Top Dawg Entertainment), she should be one of the most recognizable names on this list.
Who Will Win: Lil Uzi Vert. This category is always all over the fucking place. Last year Chance the Rapper actually won, even though all odds pointed toward the Recording Academy picking those dipshit Chainsmokers. This is the same institution that chose Meghan Trainor over Courtney Barnett, Macklemore over Kendrick, and Fun over Frank Ocean. So yeah, SZA should win—but this is precisely a category where the Recording Academy would give it to the extremely ubiquitous Lil Uzi Vert.
How the Grammys Will Fuck It Up: Thankfully the nominations in this category aren’t as embarrassing as they usually are. Really, the award going to anyone but SZA would be a disappointment and a very Grammys thing to do.