While delivering the keynote speech at VidCon’s industry day, YouTube CEO Susan Wojcicki announced that a shocking 400 hours of content is uploaded to YouTube every single minute.
Don’t worry. There’s nothing wrong with your eyes. You did, in fact, read that correctly.
This revelation is testament to the incredible growth YouTube has experienced over the past ten years. It was only in May, 2013 that YouTube confirmed rumors that it was processing over 100 hours of content every minute and it blew everyone’s minds.
Then just 18-months later, in December 2014, a report from ReelSEO suggested YouTube was handling three times that amount. 300 hours every minute.
Now, just months after the last revelation, that number has increased to 400 hours uploaded every minute. “That’s a lot of content,” Wojcicki remarked to a speechless audience at VidCon. That works out to almost 66 years of new content appearing on YouTube every single day.
“The number of channels making six figures a year has grown by over 50%,” Wojcicki also shared, explaining that their revenue paid out to creators has continued to climb year over year (YoY). The service also saw a 60% (YoY) increase in total user watch time and a 40% increase in the number of people watching content YouTube across multiple consecutive days.
“The traditional rules of television… are being rewritten in favor of new kinds of entertainment, interesting new faces and above all, engagement and community.” Wojcicki said. “You are a massive part of the reinvention of television. You are the stars of today. So YouTube’s strategy will always be the same. To invest in you. Our creators.”