They say any publicity is good publicity, and that’s especially true when you’ve got a movie and YouTube channel to promote and nothing to lose.

Since a $75 million FIFA sponsorship is a little out of his league (though, with the way MCN are valued these days, you never know…), YouTube prankster Vitaly Zdorovetskiy (better known as VitalyzdTV) got the guerrilla marketing campaign for his upcoming movie ‘Natural Born Pranksters’ kicked off by storming the pitch at the FIFA World Cup Final.

Zdorovetskiy stormed the pitch during a break of play in the second half of the game with the words “Natural Born Prankster” boldly written across his chest. After trying, and failing, to plant a kiss on German defender Benedikt Höwedes (much to Argentinian forward Lionel Messi’s amusement) the streaker was tackled and carried out by security.

Even though TV viewers missed the hilarious occasion, with most networks cutting away to an image of Rio’s famous Christ the Redeemer statue, social media lit up almost immediately with photos and videos of the hilarious occasion. Even legendary baller LeBron James filmed the antics and uploaded it to instagram.

After a small… attempt… at porn, Zdorovetskiy is now best known for running the most popular public prank channel on YouTube.

He recently joined forces with fellow YouTube pranksters Roman Atwood and Dennis Roady to work on a feature-length jackass-style feature film called ‘Natural Born Pranksters.’ The film, backed by YouTube MCN Collective Digital Studios, is being directed by Roman Atwood. No release date has been announced, production was expected to kick off in June.