Twitter has been experimenting with video for a long time now. For the past few years, they have allowed advertisers to post videos to their platform. But last spring they started expanding their in-line video experience to select publishers and celebrities and in November 2014 they revealed plans of a new video product to be released “soon.”
Now, we have an idea of just how soon that release may be. Speaking to Re/Code, sources close to the new product revealed that users may get to try the new product out in as soon as “a few weeks” time, which is in keeping with earlier rumors which suggested they plan to release new video tools in the ‘first half of 2015.’
The new video product will be separate from Twitter’s insanely popular Vine app, which allows users to record short six-second lopping clips to share on the Vine platform. Vine was quick to gain traction with Twitter’s youngest demographic, but few others.
In what appears to be an attempt to mirror Facebook’s recent successes with video and fend off competition from the likes of SnapChat, Instagram’s new video offering, and other new players in the industry, Twitter’s new video product will allow users to film, edit, and post videos directly to Twitter through the app. In keeping with Twitter’s micro-blogging roots, there is also expected to implement a time limit on the videos, which some sources speculate could be up to 20 seconds long.
Among the current top 10 most popular social networks, Twitter and LinkedIn are the only two that don’t have a native video offering, which puts Twitter in a precarious position as the world moves rapidly towards video as a vehicle for social engagement. Twitter has been criticized heavily for moving slowly and showing disruption anxiety in recent years. This is partly a result of their inability to hold down a Product VP; having already gone through three of them in the past year alone. If sharing any kind of list with LinkedIn isn’t a wake-up call for a company like Twitter, I don’t know what is.
A representative for Twitter refused to comment on Re/Code’s information.