Shane Dawson is one of the most distinctive creators on YouTube. A unique offering of often risqué comedy skits, music videos, and vlogs has made Dawson one of the most popular creators on the site with almost 6 million subscribers and over 1 billion views on his main channel alone.

But just as distinctive as the man, stood The Hair. The slightly creepy Bieber cut (which, to be fair, he was probably rocking pre-Bieber. But that’s beside the point) on a 25-year-old man is something that’s incredibly hard to miss.

Now, in a move that will shock the hordes of fangirls that make up a large part of his audience, Shane Dawson has cut his hair. I’m not exactly sure why this is news, but reporting events like this is my life now, and I’ve accepted it…

Shane Dawson Haircut

“I know that a haircut is just a haircut and it’s stupid, but this is a big deal for me. I’ve had that hair for a long time, and now I’m excited,” Dawson said in a video revealing the haircut to his fans.

I don’t know about you guys, but the man looks good. I don’t think he’ll get away with putting penis cookies in children’s mouths anymore, but considering he just sold a TV comedy to NBC and spent three months in Pittsburgh making his feature-length directorial début, I wouldn’t exactly be going out on the limb in thinking those days are probably behind him…

Watch his video revealing the haircut below: