Ryan Seacrest is investing in the DigiTour!
The TV/Radio personality and entrepreneur is one of a group of companies that will invest in DigiTour Media, LLC.
DigiTour Media is the company behind the original DigiTour, a U.S. tour of YouTube musicians, and DigiFest, a hugely popular YouTuber meet-and-greet event that also heavily features YouTube musicians.
Ryan Seacrest, alongside Advance Publications (the company behind Conde Nast, who publish TeenVouge, Vanity Fair, and GQ magazine), have invested a little under $2 million, according to source close to the companies.
“I’m a huge believer in the next-generation of talent that is burgeoning from YouTube, Vine and other social platforms,” Seacrest said, speaking about the deal. “DigiTour has successfully translated these popular small screen experiences into live, large-scale events that are fun, accessible and brilliantly authentic.”
Speaking about how the event works, DigiTour co-founder Meridith Valiando Rojas said: “We try to mimic their YouTube experience. It’s very ADD. Anyone who’s not in their demographic might not get it, and that’s a good thing in my eyes.” In reality, that means on-stage collaborations with multiple YouTube personalities telling jokes, answering questions, and doing skits. That also means no 2 hour sets for the musical acts, who are usually limited to just a few of their most popular tracks.
This isn’t Seacrest’s first foray into the world of YouTube. In addition to running a popular YouTube channel with over 200 million views for his ‘On Air With Ryan Seacrest’ radio show, he is also developing new content with YouTube food multi-channel network Tastemade.
Unlike many companies built in YouTube’s orbit, DigiFest is actually profitable! The investment, Rojas said, is primarily to open up new strategic connections for her tours and the talent behind them, developing new revenue opportunities and to take her venture to the next level.