Netflix Confirms European Expansion To France, Germany & Others

Netflix has confirmed plans to expand their services in Europe.

The popular streaming service will launch later this year in Germany, Austria, Switzerland, France, Belgium and Luxembourg; offering some of their most popular global content alongside a range of regional programming tailored specifically to each country.

Netflix is blocked in every country they haven’t ‘officially’ launched in, and this move will allow users in these six new countries to access Netflix’s service on TVs, phones, tablets, computers, and any other connected device.

Ever since launching in the U.S. in 2007, the service has been steadily expanding its global offering. New users in these six countries will join long-time users from the UK, Ireland, Denmark, Finland, Norway, Sweden, and the Netherlands.

With over 48 million members across 40 countries watching over one billion hours of content every month, Netflix stands as the internet’s leading streaming service. Nothing illustrates that point better than the fact that, in their home market of North America, Netflix accounts for a shocking 34.2% of all internet traffic. According to networking service provider Sandvine, Netflix is also the second-largest source of internet traffic in the U.K. during peak hours, accounting for 17.8% of all downstream traffic.

Netflix recently announced they will be increasing the price of their service all over the world. While the company has made no formal announcement about pricing for these new countries, analysts believe they will match their existing euro pricing of €9 per month.

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Stephen Doble

From his London office, Stephen leads our new media industry coverage at Videoter.

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