Veteran producer Michael Goldfine has been selected as Fullscreen‘s new Chief Content Officer.

The role will see Goldfine will lead the development of new premium programming initiates at Fullscreen, which is one of the largest multi-channel networks operating on YouTube. Fullscreen has been experimenting with premium content for some time now, and after pledging a $10 million investment in new ‘owned-and-operated’ content earlier this year, this new appointment re-affirms the company’s commitment to developing new series and long-form content with their partners.

In the YouTube community Goldfine is best known for producing ‘Camp Takota;’ an independent film starring three incredibly popular YouTube creators Grace Helbig, Mamrie Hart, and Hannah Hart. However, long before he set his sights on YouTube, the veteran producer had decades of experience working on television programs such as The Oprah Winfrey Show and Fox Sports.

After serving as AEG Digital Media’s president for four years, where he worked on digital projects for celebrities like Jay-Z and Kanye West, and led digital initiatives supporting distinguished global events like The World Cup and The Academy Awards, he left to set up his own company RockStream Studios, which he founded in 2012.

Through RockStream, he has produced projects for country music icon Tim McGraw and critically acclaimed comedian Kevin Hart.

“Michael brings years of production experience, a contagious entrepreneurial spirit and a unique understanding of digital talent to Fullscreen,” Fullscreen CEO George Strompolos said in a statement. “We are thrilled to join forces with someone as passionate about the future of entertainment as we are.”

Speaking about his appointment, Goldfine commented, “with Fullscreen’s resources, talented team and vast network, it’s a perfect place to continue to change the way content is made and distributed.”

Earlier this year ‘Camp Takota’ star Grace Helbig, who is partnered with Fullscreen, told What’s Trending she would be interested in making more feature films. YouTube supergroup and Fullscreen partners Our 2nd Life (O2L), who are the subject of an upcoming tour documentary produced by Goldfine, have also expressed an interest in taking part in more long-form content in the future.

Where YouTube stars once had to look elsewhere for help producing long-form projects, Fullscreen is leading the charge in the recent revolution in the way multi-channel networks serve their largest creators. MCNs are quickly becoming a ‘one stop shop’ for all of their most popular partner’s creative needs.

Fullscreen was recently acquired by Otter Media, a joint venture between AT&T and Otter Media for a reported $300 million. It’s clear that Goldfine, who was once head of development and production at AT&T, brings a wealth of experience that is sure to be invaluable to a company like Fullscreen.