YouTube gamer Mark Edward Fischbach, better known as Markiplier, just raised $75,000 for charity in under 24 hours.
The 25-year-old Hawaiian content creator, who has more than 6 million subscribers on his main YouTube Channel, set out to raise money for the Depression and Bipolar Support Alliance, which is a charity that aims to improve the lives of people living with mood disorders.
Fischbach planned a marathon live gaming session in support of the charity, which saw him broadcast himself playing Super Mario World live on Twitch.tv for 18-hours Non Stop! Throughout the broadcast, he encouraged viewers to donate to the charity via the crowd-funding platform GoFundMe.
He initially planned to raise just $50,000; but he passed that target in just 5 hours, and by the end of his broadcast almost 3,000 people donated over $70,000 to the cause. And even after the broadcast had ended, people kept donating; ultimately bringing the total raised to just over $75,500.
Had an amazing time @Markiplier live stream! It might be over but we can still donate! pic.twitter.com/7UpofVpVyQ
— Nicole Pierce (@Project_Voltage) February 21, 2015
“Mental illness is too often looked down upon as far as medical treatment goes,” Fischbach wrote on his GoFundMe page. “Too much doubt and misunderstanding surrounds these subjects and it needs to be addressed with the same seriousness as physical illnesses. So that’s what we’re trying to do today.”
During Fischbach’s broadcast, the Twitter hashtag #Markiplier became a trending topic in the U.S., and fans took to other social media services to show support for his campaign.
You done good for a lot of people @markiplier. Take it easy – and get some rest, good god man! pic.twitter.com/504aoZswrv
— ZECT (@JustLivingMore) February 21, 2015