This week has been huge for Maker Studios. Not only did they get acquired by Disney in a deal worth up to $950 million, but they also just inked a fresh content licensing agreement with cable music-video group Music Choice.
As first reported by Variety, the deal will give Music Choice access to over 500 hours of clips from the YouTube multi-channel network to broadcast across their 53 linear TV channels and their Video-On-Demand service over the next year.
Speaking about the deal, Maker’s VP of strategic partnerships Jenna Seiden told Variety: “This is a valuable partnership for Maker, as Music Choice’s multiple properties are a perfect fit to for our artists and music programming… We’re thrilled that Music Choice viewers will now be able to experience stars like the incredible Bart Baker and we look forward to sharing more great music content in the coming year.”
Maker represents a long roster of some of the most popular musicians on YouTube, including ChesterSee, AJ Rafael, and rapper Timothy DeLaGhetto. They also represent some of the most popular music-video parody channels, such as Bad Lip Reading and Bart Baker.
The deal, which is the first of its kind for Maker, will see much of the most popular content on the Maker Music YouTube channel make the jump to television, including the ‘These Are Your Fans’ series hosted by comedian Steve Greene, and the round-table discussion program ‘All In’ hosted by Timothy DeLaGhetto. Music Choice will also be given access to a large roster of original music content made by Maker’s music partners.
Maker talent partner Bart Baker, who has over 2.5 million subscribers on his main YouTube channel, will take over the Music Choice Play! channel for a full month as they prominently feature his unique music-videos, which parody the latest pop hits and the stars performing them.
Music Choice was founded in 1987 as a partnership between some of America’s largest broadcasting and technology companies, including Comcast, Cox Communications, Time Warner Cable, and Microsoft. Music Choice channels are currently available in more than 57 million homes across the United States.
Check out a promo for Bart Baker’s Funniest Videos on Music Choice below: