AOL Hopes To Boost Video Views With New Homepage

AOL, a surprisingly understated leader in the online video space, has unveiled plans to bolster their video views with a new player and homepage.

Video already appears prominently on every major AOL consumer property; from the articles on AOL-owned tech-news destination TechCrunch to their original content on AOL On. Now, however, they’re re-doubling their video efforts with a new homepage featuring a range of videos prominently and a responsive player with a large play button and deeply integrated social sharing options.

Along with these changes AOL is also increasing investment in short-form content, which represent much of the most popular content on their platform.

Many of those views, however, come from mobile devices; which is a key driver behind the change.

AOL had 31.3 million unique views in April 2015, according to comScore, with almost 40% of those views coming from mobile devices. Optimizing your video player and homepage for those devices can only work in AOL’s favor.

Stephen Doble

From his London office, Stephen leads our new media industry coverage at Videoter.