AOL, a surprisingly understated leader in the online video space, has unveiled plans to bolster their video views with a new player and homepage.

Video already appears prominently on every major AOL consumer property; from the articles on AOL-owned tech-news destination TechCrunch to their original content on AOL On. Now, however, they’re re-doubling their video efforts with a new homepage featuring a range of videos prominently and a responsive player with a large play button and deeply integrated social sharing options.

Along with these changes AOL is also increasing investment in short-form content, which represent much of the most popular content on their platform.

Many of those views, however, come from mobile devices; which is a key driver behind the change.

AOL had 31.3 million unique views in April 2015, according to comScore, with almost 40% of those views coming from mobile devices. Optimizing your video player and homepage for those devices can only work in AOL’s favor.