Amazon Rolls Out Offline Viewing For Mobile Devices

Since 2013, Amazon Instant Video has been the only online video subscription service that allowed consumers to view their content offline. But that prized feature always came with a huge caveat: You had to use one of Amazon’s Kindle/Fire tablets or phones to download the videos.

Now that kindle sales have “disappeared to all intents and purposes,” according to The Telegraph, Amazon has re-branded and re-launched their video app; bringing offline viewing to all iOS and Android devices effective immediately.

Through the new app, Prime members can enjoy a wide range of programming when they’re away from the internet, so long as they have enough storage on their device.

“There’s no doubt that the way people watch entertainment is changing,” Amazon’s Vice President of Digital Video Michael Paull said in a statement. “Anytime, anywhere viewing is important and we are excited to provide our Prime members with offline viewing capabilities on iOS and Android platforms starting today.

“We are proud to be the first and only online subscription streaming service that enables offline viewing. On vacation, in a car, at the beach, on a plane, wherever our Prime members want to watch they can, regardless of internet connection.”

Amazon Prime subscribers in the U.S., U.K., Germany, and Austria can download the app, which is now simply called Amazon Video, immediately from Apple’s App Store for iPhones and iPads or from amazon.com/GetAndroidVideo for android-supported phones and tablets.

If you’re hoping to see America’s favorite streaming service, Netflix, follow suit it’s best you don’t get your hopes up. In an interview with TechRadar last year, the company’s director of corporate communication Cliff Edwards stated that offline viewing is “Never going to happen” on their platform.

Despite overwhelming demand for the feature, Netflix sees it as a short-term fix for the bigger problem of limited internet access and quality. So the company has instead opted to work with mass transit providers, public Wi-Fi services, and major cell networks to improve the quality of their networks in the hope that offline viewing becomes less relevant in the coming years.

Stephen Doble

From his London office, Stephen leads our new media industry coverage at Videoter.